Seeding Strategies for Viral Marketing: An Empirical Comparison

Seedingstrategieshavestronginfluencesonthesuccessofviralmarketingcampaigns,butpreviousstudiesusingcomputersimulationsandanalyticalmodelshaveproducedconflictingrecommendationsabouttheoptimalseedingstrategy.Thisstudythereforecomparesfourseedingstrategiesintwocomplementarysmall-scalefieldexperim