Seeding Strategies for Viral Marketing: An Empirical Comparison
Seedingstrategieshavestronginfluencesonthesuccessofviralmarketingcampaigns,butpreviousstudiesusingcomputersimulationsandanalyticalmodelshaveproducedconflictingrecommendationsabouttheoptimalseedingstrategy.Thisstudythereforecomparesfourseedingstrategiesintwocomplementarysmall-scalefieldexperim