An Empirical Investigation of Chinese Consumers Based on Cultural Values

落叶快跑 22 0 PDF 2020-05-10 23:05:08

基于文化价值观的中国消费者实证调查，戴鑫，程思，这篇文章将中国最具实践意义的面子维度引入到经典的5维度Hofstede文化价值观量表，对该量表的中国应用进行了修正。并应用此量表调查

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