Most of the observable phenomena in the empirical sciences are of a multivariate nature. In financial studies, assets in stock markets are observed simultaneously and their joint development is analyzed to better understand general tendencies and to track indices. In medicine recorded observations of subjects in different locations are the basis of reliable diagnoses and medication. In quantitative marketing consumer preferences are collected in order to construct models of consumer behavior. The underlying theoretical structure of these and many other quantitative studies of applied sciences is multivariate. This book on Applied Multivariate Statistical Analysis presents the tools and concepts of multivariate data analysis with a strong focus on applications. The aim of the book is to present multivariate data analysis in a way that is understandable for non-mathematicians and practitioners who are confronted by statistical data analysis. This is achieved by focusing on the practical relevance and through the e-book character of this text. All practical examples may be recalculated and modified by the reader using a standard web browser and without reference or application of any specific software. are the basis of reliable diagnoses and medication. In quantitative marketing consumer preferences are collected in order to construct models of consumer behavior. The underlying theoretical structure of these and many other quantitative studies of applied sciences is multivariate. This book on Applied Multivariate Statistical Analysis presents the tools and concepts of multivariate data analysis with a strong focus on applications. The aim of the book is to present multivariate data analysis in a way that is understandable for non-mathematicians and practitioners who are confronted by statistical data analysis. This is achieved by focusing on the practical relevance and through the e-book character of this text. All practical examples may be recalculated and modified by the reader using a standard web browser and without reference or application of any specific software.