Data Analytics, Data Mining and Big Data are terms often used in everyday business. Companies collect more and more data and store it in databases, with the hope of finding helpful patterns that can improve business. Shortly after deciding to more use of such data, managers often confess that analysing these datasets is resource-con suming and anything but easy. Involving the firm’s IT-experts leads to a discussion regarding which tools to use. Very few applications are available in the marketplace that are appropriate for handling large datasets in a professional way. Two commercial products worth mentioning are ‘Enterprise Miner’ by SAS and ‘SPSS Modeler’ by IBM. suming and anything but easy. Involving the firm’s IT-experts leads to a discussion regarding which tools to use. Very few applications are available in the marketplace that are appropriate for handling large datasets in a professional way. Two commercial products worth mentioning are ‘Enterprise Miner’ by SAS and ‘SPSS Modeler’ by IBM.