Amazon.com'svisionaryfounder,JeffBezos,wasn'tcontentwithbeingabookseller.HewantedAmazontobecometheeverythingstore,offeringlimitlessselectionandseductiveconvenienceatdisruptivelylowprices.Todoso,hedevelopedacorporatecultureofrelentlessambitionandsecrecythat'sneverbeencracked