IntroductiontoAlgorithmicMarketingisacomprehensiveguidetoadvancedmarketingautomationformarketingstrategists,datascientists,productmanagers,andsoftwareengineers.Itsummarizesvarioustechniquestestedbymajortechnology,advertising,andretailcompanies,anditgluesthesemethodstogetherwitheconomictheory