"Thechaptersinthisvolumeofferusefulcasestudies,technicalroadmaps,lessonslearned,andafewprescriptionsto‘dothis,avoidthat.’"―FromtheForewordbyJoeLaCugna,Ph.D.,EnterpriseAnalyticsandBusinessIntelligence,StarbucksCoffeeCompanyWiththegrowingbarrageof"bigdata,"itbecomesvit