Marketing_Analytics A_Practical_Guide_to_Real_Marketing_Science
Thisisnotmeanttobeanacademictomefilledwithmathematicminutiaandclutteredwithstatisticalmumbo-jumbo.Therewillneedtobeanequationnowandthen,butifyourinterestiseconometricrigour,you’reinthewrongplace.AcoupleofgoodbooksforthatareEconometricAnalysisbyWilliamH.Greene(1993)andEconometri