Packagingperformstwobasicfunctions–marketingandlogistics.Inmarketingthepackagingactspromotionandadvertising.Itssize,weight,color,andprintedinformationattractcustomersandconveyknowledgeoftheproduct.Whenfirmsareinvolvedininternationalmarketing,packagingbecomesevenmoreimportant.Productssoldto