Abussiness-levelstrategyisanintegratedandcoordinatedsetofcommitmentsthefirmuserstogainacompetitiveadvantagebyexploitingcorecompetenciesinspecificproductmarkets.Fivebussiness-levelstrategies(costleadership,differentiation,focusedcostleadership,focuseddifferentiation,andintegratedcostleadership/diff