ThisbookisacompleteintroductiontothepowerofRformarketingresearchpractitioners.Thetextdescribesstatisticalmodelsfromaconceptualpointofviewwithaminimalamountofmathematics,presumingonlyanintroductoryknowledgeofstatistics.Hands-onchaptersacceleratethelearningcurvebyaskingreaderstointeract