Dataminingcanbedefinedastheprocessofselecting,exploringandmodelinglargeamountsofdatatouncoverpreviouslyunknownpatterns.Intheinsuranceindustry,dataminingcanhelpfirmsgainbusinessadvantage.Forexample,byapplyingdataminingtechniques,companiescanfullyexploitdataaboutcustomers’buyingpatterns