Bridgethegapbetweendataanddecision.BigDatahasbroughtaboutarevolutioninthewaywedobusiness.Essentialbusinessdecisionscantodaybeinformedbythewealthofdatanowatourdisposal.However,whileBigDatamayappeartobetheanswertoeverybusinessproblem,formany,gainingrealvaluefromdata–gainingbu