ABSTRACTCommissionstudyreportedin2000thatsixty-sevenper- centofconsumerswere“veryconcerned”abouttheprivacy Dichotomiesbetweenprivacyattitudesandbehaviorhave ofthepersonalinformationprovidedon-line[11].Morere- beennotedintheliteraturebutnotyetfullyexplained.We