ThisbookgrewoutofcoursesinpricingandrevenueoptimizationdevelopedatColumbia UniversityandStanfordUniversity.1Atthetimetherewerefewothercomparablecourses.2 Sincethen,ithasbecomeclearthatthereisgrowinginterestinpricingandrevenueopti- mization(a.k.a.revenue