Advertising and pricing policies in a twoechelon supply chain with a capitalcons

xaioziyang 14 0 PDF 2020-06-13 10:06:45

考虑资金约束零售商的供应链广告与定价决策,杨宏林,储玲玲,考虑由单一供应商和单一零售商构成的两级供应链,市场需求受到零售价格和零售商广告投入的影响。资金约束的零售商投放广告的同时

Advertising and pricing policies in a twoechelon supply chain with a capitalcons

用户评论
请输入评论内容
评分:
暂无评论