2019年表情符号趋势报告（英文）-Adobe-201907.pdfS∪ RVEY METHO○LOQYAdobe fielded a 10-minute online survey to a representative sample of n=1,000 frequent emoji users(men,women and non-binary) aged 16-73 years old across the United StatesAUDIENCESAMPLE SIZEMARGIN OF ERRORMETHODTIMINGU.S. General Population10-minutefrequent emoji usersn=1000±3.1%online survey administered Survey fielded from May 8-(ages1673)on smartphones or tablet15,2019devicesc 2019 Adobe. All Rights Reserved. Adobe ConfidentialMaking conversations more fun is the top reason for using emojisamong more than three-fifths of emoji usersReasons for Using emojisShown Top 5, Percent selected response589 of Gen Z'ers feelemojis best express theiremotions e compared toMillennials(48%), GenXers(34%)and Boomers62%(37%)42%31%31%30%I want to make conversations more Emojis better communicate my I feel more connected to the Using emojis is faster than typing Emojs paint a clearer picture thantunthoughts and feelings than words people i frequently text or onlinout wordswordsalone domessage when expressing myselfusing emojis in addition to words■Totc 2019 Adobe. All Rights Reserved. Adobe ConfidentialLaughter, love and kisses are users' favorite emojis, both individuallyand as pairingsFavorite EmojisFavorite Pairings(Shown. Top 3; open-end response)Shown. ToD 3 open-end response)First3SecondThird3c 2019 Adobe. All Rights Reserved. Adobe ConfidentialWhile laughter, love and kisses remain popular across regions andgenders, the crying emoji makes it into the top three for the northeastand male emo usersFavorite Emojis- By GenderFavorite Emojis- By Region(Shown: Top 3; open-end response( Shown: Top 3; open-end response,1st 2nd 3r1st 2nd 3Women3NortheastSouth巴g(enMidwestWestLess than - cf respondents identified as non-binaryc 2019 Adobe. All Rights Reserved. Adobe ConfidentialLoVe, happiness and sadness are the top emotions users expressthrough emojisEmojis Associated with Emotion(Shown: Percent selected response; 1op 3 open-end responseTop 3ove79%Happiness76%ese67%Ange64%命prise55%Excitement54%efFrustration52%Disgust48%upport45%Pride37%Oeec 2019 Adobe. All Rights Reserved. Adobe ConfidentialNearly all emoji users agree emojis lighten themood ot conversations and show supportStatement Agreement(Shown: Total agree(somewhat/strongly agree))93%91%I use emojis to lighten the mood of aI use emojs to show support to theconversationperson/people I am talking toTotal agreec 2019 Adobe. All Rights Reserved. Adobe ConfidentialThree-fifths of emoji users are more comfortable expressing emotionsthrough emojis, rather than through phone conversationsStatement Agreement(Shown: 10p 2 BOx(somewhat/strongly agree)83%of Gen Z'ers agreethey are more65%comfortable expressingemotions through emojisagree they are moreversus phonecomfortable withconversations temoJIsCompared to 71% ofMillennials. 61% of GenX'ers and 53% of BoomersAgIDisagrc 2019 Adobe. All Rights Reserved. Adobe ConfidentialNearly half of users also feel emojis cancommunicate a major milestone or life decisionikelihood of Using emojis(Shown: Percent selected response(52%45%To communicate a major milestone or eventTo announce a big life decisionc 2019 Adobe. All Rights Reserved. Adobe Confidential