Optimizing ranking for response prediction via triplet wise learning from histor

u13943 11 0 PDF 2021-02-17 03:02:01

In the real-time bidding (RTB) display advertising ecosystem, when receiving a bid request, Demand-side platform (DSP) needs to predict user response on each ad impression and determines whether to bid and calculates the bid price according to its prediction. When given a fixed advertising budget,

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Optimizing ranking for response prediction via triplet wise learning from histor

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