In the rapidly evolving landscape of e-commerce, customer loyalty has become paramount in the realm of business competition. This undergraduate thesis aims to delve into strategies for effectively cultivating customer loyalty in the context of e-commerce. Beginning with an analysis of the impact of e-commerce on traditional retail, we emphasize the heightened expectations of customers in the era of the internet. Subsequently, we scrutinize the concept of customer loyalty and its significance in the realm of e-commerce, examining factors that influence customer loyalty, such as product quality, service experience, and brand image. Moving forward, we conduct an in-depth analysis of strategies for cultivating customer loyalty in the e-commerce environment, including personalized marketing, customer relationship management, loyalty programs, and more. Finally, through case studies and empirical analysis, we validate the effectiveness of these strategies, providing practical operational guidance for businesses. This research serves as a valuable reference for e-commerce enterprises, aiding them in navigating market competition and enhancing customer loyalty.